Is today the day that Twitter finally unveils its advertising platform?
TechCrunch reports that Twitter CEO Evan Williams will be interviewed at SXSW, providing the perfect platform to announce that [...] Continue Reading…
Is today the day that Twitter finally unveils its advertising platform?
TechCrunch reports that Twitter CEO Evan Williams will be interviewed at SXSW, providing the perfect platform to announce that [...] Continue Reading…
The folks at Twitter sure know how to have fun!Earlier today, they caused a stir by quietly changing the “Update” button to “Tweet”. This caused a huge stir within [...] Continue Reading…
When it comes to Twitter, I’m a link monster. Most of my tweets include links to blog posts, news articles and online services; and most of the people I [...] Continue Reading…
The Five “A’s” of Twitter
So while Twitter continues to work away to create a viable revenue model, here’s one take on how Twitter is going to make money – an approach called “The Five A’s”.
1. API: Twitter recently disclosed it will charge for “Firehose” access to its API. While the company had already been quietly charging for the API, Twitter finally came out with a plan that made sense given the value and amount of data used by third-party services. You can expect Twitter to roll out more API packages.
2. Advertising: An platform based on relevant and contextual advertising is another no-brainer. While Twitter had resisted the idea, resistance proved futile so advertising will become a reality at some point soon. Unless it’s over the top, Twitter users won’t complain.
3. Acquisitions: With more than $100-million of venture capital, Twitter can easily make several strategic acquisitions to expand its portfolio of services – services that could generate revenue. The potential targets include twitpic, Tweetdeck, Seesmic and Twitalyzer.
4. Affiliates: Twitter could generate revenue by entering into affiliate agreements with other service providers looking to tap into Twitter’s audience – sort of like what Wordpress does withits hosting partners.
5. Alliances: Along the lines of what Twitter has already done with Google and Microsoft, Twitter can drive revenue by entering into partnerships with larger companies that want to offer Twitter as part of their services. This is kind of alliance that could involve services such as @anywhere.
Any other ideas on how Twitter can make money?