You know a technology has really hit it when consulting firms begin to enthusiastically embrace it as the new Golden Goose.
Case in point is O’Reilly Media’s growing interest in Twitter as a way for businesses to take advantage of the microblogging phenomena.
O’Reilly recently issued a report - US$249 for a PDF, US$625 for five-person license – entitled “Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy–140 Characters at a Time”. (You can download an excerpt here)
In 54 pages, O’Reilly promises to give you insight into:
- Best practices for micro-messaging in business
- Pitfalls to avoid in this instant, very public medium
- New methods for customer service and quick market research
- How micro-messaging can help you reduce email and eliminate unproductive meetings
O’Reilly also offered one-hour presentation by Sarah Milstein, a consultant on Web 2.0 and editorial strategies, who was previously the Chief Publishing Evangelist for O’Reilly Media.
Twitter: It’s a “Revolution”
You know a technology has really hit it when consulting firms begin to enthusiastically embrace it as the new Golden Goose.
Case in point is O’Reilly Media’s growing interest in Twitter as a way for businesses to take advantage of the microblogging phenomena.
O’Reilly recently issued a report - US$249 for a PDF, US$625 for five-person license – entitled “Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy–140 Characters at a Time”. (You can download an excerpt here)
In 54 pages, O’Reilly promises to give you insight into:
- Best practices for micro-messaging in business
- Pitfalls to avoid in this instant, very public medium
- New methods for customer service and quick market research
- How micro-messaging can help you reduce email and eliminate unproductive meetings
O’Reilly also offered one-hour presentation by Sarah Milstein, a consultant on Web 2.0 and editorial strategies, who was previously the Chief Publishing Evangelist for O’Reilly Media.
Technorati Tags: microblogging, O’Reilly Media, twitter