In the 1950s and 1960s, National Hockey League teams would sponsor entire junior clubs just so they could have the rights to a single player. A great example is the Montreal Canadiens, which bought the Quebec Senior Hockey League so it could control superstar Jean Beliveau.
In a move that strangely similar, Twitter has acquired a small startup called values of n, mostly because it wanted the service of Rael Dornfest, an engineer whose best known as being the former chief technology officer with O’Reilly Media and editor of a number of Hacks books.
Values of n develops several products, including an intelligent sticky-note application called Stikkit and a personal productivity tool (I Want Sandy) that works over e-mail, SMS and the Web. That said, Twitter plans to close Values of n, and meld its technology into Twitter.
It will be interesting to what this means in terms of Twitter’s strategic direction but it suggests Twitter is diversifying. That or it really wanted to hire Dornfest, and figured the best way to do it was to buy him.
This is Twitter’s acquisition following the purchase of Summize earlier this year.