Nick Bilton thinks he’s solved the Twitter revenue riddle.
He figures that Twitter will be able to deliver ultra-relevant advertising – better than Google – based on the idea that the more you Tweet about who you are, what you do, where you live, what you like, etc., the better job Twitter can do. This will make Twitter super-attractive to advertisers who now have to depend on crude tools such as cookies.
In theory, that makes sense. If you lots of about someone, then you should be able to deliver ads they’re interested in. There is, however, a huge flaw in Bilton’s theory. While he may Tweet about where he works, what he reads, what his does for fun, what he’s looking to buy, and where he travels, not everyone provides this much information.
Personally, I don’t use Twitter that way. I don’t use it as a digital diary, providing people with the nitty-gritty details of my personal and professional life. I figure no one is really interesting in what I had for breakfast or whether I’m thinking about going away. To me, it’s more of a resource and a tool to share ideas.
If Twitter can accurately deliver ads based on this kind of information more power to it but don’t expect me to spills the beans on every facet of my life.
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Sorry, Twitter Ain’t That Good
Nick Bilton thinks he’s solved the Twitter revenue riddle.
He figures that Twitter will be able to deliver ultra-relevant advertising – better than Google – based on the idea that the more you Tweet about who you are, what you do, where you live, what you like, etc., the better job Twitter can do. This will make Twitter super-attractive to advertisers who now have to depend on crude tools such as cookies.
In theory, that makes sense. If you lots of about someone, then you should be able to deliver ads they’re interested in. There is, however, a huge flaw in Bilton’s theory. While he may Tweet about where he works, what he reads, what his does for fun, what he’s looking to buy, and where he travels, not everyone provides this much information.
Personally, I don’t use Twitter that way. I don’t use it as a digital diary, providing people with the nitty-gritty details of my personal and professional life. I figure no one is really interesting in what I had for breakfast or whether I’m thinking about going away. To me, it’s more of a resource and a tool to share ideas.
If Twitter can accurately deliver ads based on this kind of information more power to it but don’t expect me to spills the beans on every facet of my life.
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