If you had any doubts that Twitter is moving into the corporate realm, here’s a sign that it’s happening: a new book entitled “Twitter Means Business” — A Twitter Manual for Companies” by Julio Ojeda-Zapata.
According to the press release, “Twitter Means Business” will:
See how Twitter — the fastest-growing social network, according to Nielsen Online — is used by corporations like Comcast, Dell and JetBlue. This book profiles dozens of businesses of all sizes on Twitter. These are tracking what is said about their brands in the “twitterverse,” and are interacting with customers in Twitter’s conversational style.
Find out how businesses are using Twitter in innovative ways — such as responding to complaints, nurturing online relationships, posting hot deals and recruiting evangelists — with “tweets” that are just 140 characters or less.
The book may or may not do what it promises but what it does suggest is publishers and consultants believe Twitter has become a fertile revenue opportunity. It illustrates that while Twitter is still working on how to make money, there’s a growing number of entrepreneurs already on the case.
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Twitter has Jumped the Corporate Shark
If you had any doubts that Twitter is moving into the corporate realm, here’s a sign that it’s happening: a new book entitled “Twitter Means Business” — A Twitter Manual for Companies” by Julio Ojeda-Zapata.
According to the press release, “Twitter Means Business” will:
See how Twitter — the fastest-growing social network, according to Nielsen Online — is used by corporations like Comcast, Dell and JetBlue. This book profiles dozens of businesses of all sizes on Twitter. These are tracking what is said about their brands in the “twitterverse,” and are interacting with customers in Twitter’s conversational style.
Find out how businesses are using Twitter in innovative ways — such as responding to complaints, nurturing online relationships, posting hot deals and recruiting evangelists — with “tweets” that are just 140 characters or less.
The book may or may not do what it promises but what it does suggest is publishers and consultants believe Twitter has become a fertile revenue opportunity. It illustrates that while Twitter is still working on how to make money, there’s a growing number of entrepreneurs already on the case.
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