What’s up for Twitter in 2009 after a pretty spectacular 2008? Here’s a list of my suggestions:
1. Launch a business model and/or business models. Sure, it’s been discussed incessantly for months and months but Twitter now has the critical mass and, hopefully, a good enough infrastructure to get the business jump-started. With advertising pretty much dismissed by Twitter as a business model, it looks like a move into the corporate market could be in the cards. That said, I think Twitter users would tolerate some advertising if it were relevant and useful.
2. Diversify the Twitter client. Twitter.com is, well, boring. It’s like vanilla or chocolate ice cream in a market where third-party developers are making out like Ben & Jerry with clients and online services featuring much more interesting bells and whistles. Maybe Twitter should buy Thwirl or Tweetdeck for people who like desktop clients. And for those who like online service, SplitTweet, Tweetree and EasyTweets could be good additions to the Twitter portfolio.
3. Create a Wordpress-like developer ecosystem that would make it easy for developers and user to find the tools and related services/widgets to enhance the Twitter experience. Right now, finding new and interesting Twitter services can be painful because there’s no one place to get what you want.
4. Make the Twitter API more user-friendly for developers, especially the authentication process. This would make Twitter more secure for users and make it easier for developer to unveil new services. For more on Twitter’s authentication flaws, check out this post by Reality Me.
5. Launch or encourage the launch of TwitterCamps. Clearly, there’s huge interest in Twitter and expanding the ecosystem so support events to bring together users and developers would be a great for the community and the company.
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Five Things Twitter Should Do in ‘09
What’s up for Twitter in 2009 after a pretty spectacular 2008? Here’s a list of my suggestions:
1. Launch a business model and/or business models. Sure, it’s been discussed incessantly for months and months but Twitter now has the critical mass and, hopefully, a good enough infrastructure to get the business jump-started. With advertising pretty much dismissed by Twitter as a business model, it looks like a move into the corporate market could be in the cards. That said, I think Twitter users would tolerate some advertising if it were relevant and useful.
2. Diversify the Twitter client. Twitter.com is, well, boring. It’s like vanilla or chocolate ice cream in a market where third-party developers are making out like Ben & Jerry with clients and online services featuring much more interesting bells and whistles. Maybe Twitter should buy Thwirl or Tweetdeck for people who like desktop clients. And for those who like online service, SplitTweet, Tweetree and EasyTweets could be good additions to the Twitter portfolio.
3. Create a Wordpress-like developer ecosystem that would make it easy for developers and user to find the tools and related services/widgets to enhance the Twitter experience. Right now, finding new and interesting Twitter services can be painful because there’s no one place to get what you want.
4. Make the Twitter API more user-friendly for developers, especially the authentication process. This would make Twitter more secure for users and make it easier for developer to unveil new services. For more on Twitter’s authentication flaws, check out this post by Reality Me.
5. Launch or encourage the launch of TwitterCamps. Clearly, there’s huge interest in Twitter and expanding the ecosystem so support events to bring together users and developers would be a great for the community and the company.
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