Comments on: Twitter as a Branding Tool

By: Niek

Niek — Tue, 13 Jan 2009 02:54:08 +0000

Isn't Twitter just another channel? We already have to many of those. Not only we have to much information, we also have to many channels. What makes Twitter different (fundamentally) than other channels? Here's something about the Twitter demographics: http://www.nickburcher.com/search/label/twitter%2...Do we really need another branding tool to reach middle-aged males?

By: Graeme Watson

Graeme Watson — Tue, 13 Jan 2009 02:46:21 +0000

At the Film and Television Institute, we've just started using Twitter as a communication tool.

It's been greeted almost the same way that blogs were three years ago, but the implementation is a lot easier.

For us a non-proffit organisation promoting the film industry in Western Australia, it's within our scope to be highlighting new communication technologies and how they can be used.

I think the challenges for begining to use Twitter in a corporate arena are first working out if you have enough material, news, etc to be worthwhile. Secondly, how will you respond to clients who tweet back at you, and finally how will Twitter be different to you other communication channels.

When we communicate with clients on Facebook, it's much more informal than the tone the same news is released onto our website. I think Twitter will be a place once again for a slightly different tone and content. More casual and more posts of what is happening right now… a cool Director is chatting to people in the courtyard, just had an epiphany about Baz Luhrman, where is the best place to buy light bulbs? That kind of thing.

By: Niek

Niek — Tue, 13 Jan 2009 01:50:56 +0000

Twitter a succesfull branding tool, this depends on two things:
- Who are your customers?
- Do they use Twitter?

Twitter would be perfect for personal branding, I'm not so sure whether Twitter is powerfull enought to be considered a fullblown branding channel.

By: Brandon Cox

Brandon Cox — Tue, 13 Jan 2009 01:22:43 +0000

I encourage companies to use Twitter, but they have to revolutionize their thinking pattern. It isn't like throwing an ad in a paper. It's more like the CEO having a buffet brunch with company enthusiasts – there needs to be a face, a personality, and some two-way conversation. I mean, it's 140 characters, how much time does it take? And most of the time, it needs to be the head guy, not his secretary.