Although I tell people that Twitter is quicker and, in theory, easier than blogging, it still requires work if you want to do it effectively and build a solid presence within the community.
For many people, this can be easier said than done. It takes time and energy to create messages and search for followers to make Twitter an effective and vibrant communications and branding vehicle.
So, the question of the day is whether you would be willing to jump-start your Twitter efforts by outsourcing it. twit4hire.com is counting on the fact some companies would let someone run Twitter for them.
“At twit4hire.com our business is to frequently microblog for clients who are already too busy to add yet another daily task to their burgeoning agendas, but who still want to proactively reach out to their customer base. Through our flexible microblogging service we inform our clients’ customers & partners of news, services, products, and offers on a daily, or even an hourly basis, while our clients remain free to focus on more urgent tasks and priorities.”
At first blush, this might seem like an attractive option for some companies. After all, you could let someone else do the heavy-lifting on Twitter for, of course, a fee.
In practice, however, I see as taking a lazy social media short-cut. If a company – or a person – is going to embrace social media, they need to make a commitment or they really shouldn’t bother. Sure, social media activities such as Twitter and blogging take time and, often, some investment, but the returns can be strong.
And why would let someone else take care of something that reflects a company’s brand in such a public forum? My take is you have be drinking the corporate Kool-Aid to really do social media well.
For more, check out TechRadar.