Would You Outsource Twitter?

Although I tell people that Twitter is quicker and, in theory, easier than blogging, it still requires work if you want to do it effectively and build a solid presence within the community.

For many people, this can be easier said than done. It takes time and energy to create messages and search for followers to make Twitter an effective and vibrant communications and branding vehicle.

So, the question of the day is whether you would be willing to jump-start your Twitter efforts by outsourcing it. twit4hire.com is counting on the fact some companies would let someone run Twitter for them.

“At twit4hire.com our business is to frequently microblog for clients who are already too busy to add yet another daily task to their burgeoning agendas, but who still want to proactively reach out to their customer base. Through our flexible microblogging service we inform our clients’ customers & partners of news, services, products, and offers on a daily, or even an hourly basis, while our clients remain free to focus on more urgent tasks and priorities.”

At first blush, this might seem like an attractive option for some companies. After all, you could let someone else do the heavy-lifting on Twitter for, of course, a fee.

In practice, however, I see as taking a lazy social media short-cut. If a company – or a person – is going to embrace social media, they need to make a commitment or they really shouldn’t bother. Sure, social media activities such as Twitter and blogging take time and, often, some investment, but the returns can be strong.

And why would let someone else take care of something that reflects a company’s brand in such a public forum? My take is you have be drinking the corporate Kool-Aid to really do social media well.

For more, check out TechRadar.

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4 Comments

  1. Dave
    Posted January 28, 2009 at 3:23 pm | Permalink

    I'm not sure I wouldn't want this job. But it makes sense that a company hire 1 person who knows the company, who is passionate about the company to twit for them. Maybe someone from the PR or HR department.

    Funny how this type of job could actually have a real presence in 2009.

    Where do I sign up?

  2. Steve
    Posted January 28, 2009 at 4:23 pm | Permalink

    Interesting post. I am debating/thinking this through right now. How could you have someone outside your company really do it justice? But, the other side is you have outside ad agencies, pr firms, etc. So, why not have one of them handle the tweets for you? In theory, they should know the business. And, they need to passionate about it. Instilling passion is a goal for using twitter and other forms of social media marketing, right? So, it seems inevitable that social media agencies, and divisions within existing agencies, will grow in '09. As you can see, the debate continues.

    • Posted January 28, 2009 at 7:40 pm | Permalink

      Steve,

      If you have a strong relationship with a partner such as a PR firm, I guess, in theory, they could use Twitter or a blog on your behalf. But I wonder how they could be as authentic or have as much passion as someone who actually works for the company.

      • Steve
        Posted January 28, 2009 at 7:54 pm | Permalink

        Mark, I don't disagree. I feel the same about outsourcing customer complaint lines. It's a tough call when you look at the benefits of each. It's one of those issues where I can argue both sides fairly well, I think. That always makes for a very difficult decision.

3 Trackbacks

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  • By What is Twitter’s Vision? | TechWeb on February 3, 2009 at 11:13 am

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  • By What is Twitter’s Vision? | Kawink Blog on February 3, 2009 at 11:48 pm

    [...] refuse to pay for premium accounts? Would further development of Twitter as “merely” a monetized short-form blogging platform for brands turn many newcomers – critical to future growth – to alternative platforms for their personal [...]

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