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Monthly Archives: January 2009
I’ll Buy a Follower for $1, Please
ReachWriteWeb believes Twitter may have found a new business model with its new “suggested friend” feature that it seems every social networking service is embracing these days. RWW suggests that the few feature ” is a natural place to sell friend connections between users and companies wanting to communicate with them”. The idea is if [...]
Another Rival Bites the Dust
Twitter’s competitors are disappearing. First, it was Pownce being acquired by Six Apart, and then closed down. Now, Google has decided to close Jaiku, which it acquired in 2007 to much acclaim. The move comes as Google attempts to reduce expenses, and involves the closure of several other services such as Dodgeball, Google Notebook and [...]
Comcast’s Twitter Star
In light of yesterday’s post about how companies should use Twitter, BusinessWeek has an interesting article looking at how U.S. cable company Comcast is using Twitter as a customer service tool. The many behind Comcast’s Twitter account is Frank Eliason, who BusinessWeek’s describes as “the most famous customer service manager in the U.S., possibly in [...]
Twitter as a Branding Tool
I’ve had some interesting conversations recently with companies wondering if they should be using Twitter. After explaining how Twitter works and why it has grown so much over the past year, I quickly recommend that companies, especially consumer-facing entities, should absolutely use Twitter. To me, the question of whether or not to adopt Twitter is [...]
What is Twitter?
As Twitter has surged in popularity over the past year, one of the most frequent questions is “What is Twitter?”. Case in point is my father, who was reading an article in the New York Times recently, and then looked up and asked me about Twitter. There are lots of different answers.Twitter is a micro-blogging [...]
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