At a time when some companies are still trying to figure out if Twitter has potential as a sales and marketing tool, it’s fascinating to see that Dell has more than 80 different Twitter accounts.
As many people know, Dell attracted a lot of attention recently after it reported generating more than $1-million in sales over an 18 month period by offering special deals via Twitter. Clearly, Dell sees Twitter as a fertile platform to reach consumers in new and different ways – much like it was among the corporate leaders in adopting blogging.
For what it’s worth, IBM apparently has more than 1,000 Twitter accounts.
More: eConsultancy has some thoughts on what Dell is doing, and wonders how Twitter is going to insert into the revenue equation at a time when more companies are learning how to leverage it financially.
It’s Twitter Mania
At a time when some companies are still trying to figure out if Twitter has potential as a sales and marketing tool, it’s fascinating to see that Dell has more than 80 different Twitter accounts.
As many people know, Dell attracted a lot of attention recently after it reported generating more than $1-million in sales over an 18 month period by offering special deals via Twitter. Clearly, Dell sees Twitter as a fertile platform to reach consumers in new and different ways – much like it was among the corporate leaders in adopting blogging.
For what it’s worth, IBM apparently has more than 1,000 Twitter accounts.
More: eConsultancy has some thoughts on what Dell is doing, and wonders how Twitter is going to insert into the revenue equation at a time when more companies are learning how to leverage it financially.