At a time when some companies are still trying to figure out if Twitter has potential as a sales and marketing tool, it’s fascinating to see that Dell has more than 80 different Twitter accounts.
As many people know, Dell attracted a lot of attention recently after it reported generating more than $1-million in sales over an 18 month period by offering special deals via Twitter. Clearly, Dell sees Twitter as a fertile platform to reach consumers in new and different ways – much like it was among the corporate leaders in adopting blogging.
For what it’s worth, IBM apparently has more than 1,000 Twitter accounts.
More: eConsultancy has some thoughts on what Dell is doing, and wonders how Twitter is going to insert into the revenue equation at a time when more companies are learning how to leverage it financially.
3 Comments
Clearly the Dell experience is proving that the "creative chaos" associated with Twitter, can be managed into levels of "order", and when approached with deliberate intention, with a clear call to action, the results can be amazing…
offering great opportunity for business development.
If puny IBM has 1,000 (!) Twitter accounts, how many should the federal government have, with about 8 million workers?
I'd be most curious to hear about Dell's outlooks when they first went on Twitter. Did they go on with a strong plan to sell? Was $1 million more or less than they predicted or set goals for?
If that was only using a handfull of "xxxxAtDell" accounts, would having 500 Dell employees on Twitter sell that much more?