In recent years, one of the biggest questions within the high-tech world is whether anyone can knock Google off its perch as the king of search. Lots of start-ups are trying but few, if any, have been able to grab a viable foothold mostly because most people are happy with Google and unwilling to change.
But Lew Moorman makes an interesting argument that Twitter could become a threat to Google. He believes Twitter could evolve into a powerful and effective search service because its content is powered by humans making recommendation about products and services.
“It is an engine that will build better results than any rules based index and has gotten millions of people super motivated to contribute for free every day (even though they don’t know it).”
As important, Moorman believes Twitter can monetize its search service in the same way Google has made a mint leveraging its search results.
As someone who is increasingly getting more value from Twitter, I think Moorman is definitely on to something. The one thing I wonder about is whether Twitter it going to cash in on search, or whether a savvy third-party developer will leverage Twitter’s API to launch a lucrative kick-ass search service.
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Is Twitter a Threat to Google?
In recent years, one of the biggest questions within the high-tech world is whether anyone can knock Google off its perch as the king of search. Lots of start-ups are trying but few, if any, have been able to grab a viable foothold mostly because most people are happy with Google and unwilling to change.
But Lew Moorman makes an interesting argument that Twitter could become a threat to Google. He believes Twitter could evolve into a powerful and effective search service because its content is powered by humans making recommendation about products and services.
As important, Moorman believes Twitter can monetize its search service in the same way Google has made a mint leveraging its search results.
As someone who is increasingly getting more value from Twitter, I think Moorman is definitely on to something. The one thing I wonder about is whether Twitter it going to cash in on search, or whether a savvy third-party developer will leverage Twitter’s API to launch a lucrative kick-ass search service.