Despite the excitement about Twitter, the reality is Twitter and microblogging are far from being mainstream services.
But according to the Pew Internet and American Life Project, 11% of online U.S. adults said they “used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others”.
The demographic break-out shows that Twitter – and other services – are most popular with people in the 18-to-24-year-old bracket where usage is 19% and the 25-to-34-year-old graphic where usage is 20%. Usage drops to 10% among 35-to-44-year-olds and 5% among 45-to-54-year-olds.
Pew suggests that people are more likely to use Twitter if they’ve already used a social network. It found that 23% of social network users have used Twitter, while only 4% of Twitter users have not used social networks.
These are definitely interested numbers but I wonder what usage is among people involved in the high-tech and media sectors where I would think usage is significantly higher than average.
Twitter Ain’t Mainstream Yet But…
Despite the excitement about Twitter, the reality is Twitter and microblogging are far from being mainstream services.
But according to the Pew Internet and American Life Project, 11% of online U.S. adults said they “used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others”.
The demographic break-out shows that Twitter – and other services – are most popular with people in the 18-to-24-year-old bracket where usage is 19% and the 25-to-34-year-old graphic where usage is 20%. Usage drops to 10% among 35-to-44-year-olds and 5% among 45-to-54-year-olds.
Pew suggests that people are more likely to use Twitter if they’ve already used a social network. It found that 23% of social network users have used Twitter, while only 4% of Twitter users have not used social networks.
These are definitely interested numbers but I wonder what usage is among people involved in the high-tech and media sectors where I would think usage is significantly higher than average.