Back in the day when people read blogs, Robert Scoble claimed to be the king of consumption by reading more than 700 blogs/day. From a marketing perspective, it was a savvy move because it cemented his status as someone who was all over blogging and blogs at a time when the platform was emerging into the mainstream.
Scoble has taken the same ambitious approach to Twitter by following more than 70,000 people. Why anyone would want to follow 70,000 people is puzzling but it looks good if you’re trying to differentiate yourself among the digerati.
In this video, Scoble explains how and why he follows so many people. What’s particularly telling is Scoble’s suggestion that “most tweets suck…and most tweets of mine suck”. If that’s the case, why follow so many people? Why not follow fewer people but people who offer high-quality posts that offer information, insight or entertainment?
The amount of information Scoble is trying to digest strikes me as un-digestable and, frankly, unproductive. Think of all the time he’s spending filtering through Twitter posts when he could be doing other things.
Scoble’s a different digital cat but give him credit, he’s carved out a unique niche and kept himself in the digital spotlight.
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How to Follow 70K People
Back in the day when people read blogs, Robert Scoble claimed to be the king of consumption by reading more than 700 blogs/day. From a marketing perspective, it was a savvy move because it cemented his status as someone who was all over blogging and blogs at a time when the platform was emerging into the mainstream.
Scoble has taken the same ambitious approach to Twitter by following more than 70,000 people. Why anyone would want to follow 70,000 people is puzzling but it looks good if you’re trying to differentiate yourself among the digerati.
In this video, Scoble explains how and why he follows so many people. What’s particularly telling is Scoble’s suggestion that “most tweets suck…and most tweets of mine suck”. If that’s the case, why follow so many people? Why not follow fewer people but people who offer high-quality posts that offer information, insight or entertainment?
The amount of information Scoble is trying to digest strikes me as un-digestable and, frankly, unproductive. Think of all the time he’s spending filtering through Twitter posts when he could be doing other things.
Scoble’s a different digital cat but give him credit, he’s carved out a unique niche and kept himself in the digital spotlight.