While Twitter may be struggling to find a viable business model, there’s a Twitter-related business that appears to be gaining tremendous traction: conferences about Twitter.
Jeff Pulver, who made his mark and a lot of money putting on VoIP conferences when VoIP was red-hot, recently announced plans for The 140 Characters Conference in New York City on June 16/17. As to why a Twitter conference, Pulver said:
My hope is to attract not only established celebrities, members of the media and advertising thought leaders who are now using twitter, but those who have become a celebrity, and a brand in their own right, through the creative and disruptive application that twitter continues to be.
I’m looking for first-hand accounts of how twitter is being used and the impact it is happening in the industry sectors this event is focusing on. My goal is to bring together the right group of characters to both lead and contribute to the discussions.
As far as I can tell, the conference doesn’t have a Web site yet so it’s impossible to tell what’s on the agenda. Without knowing more, it looks like Pulver sees a fertile conference opportunity so he’s decided to draw a line in the proverbial sand before others can stake a claim.
Meanwhile, the Parnassus Group is organizing the 140: The Twitter Conference, a two-day event being held at the Computer History Museum in Mountain View, Ca. on May 26/27.
The first day of the conference is focused on business uses of the Twitter platform, while the second day deals with marketing, PR and business development opportunities.
The agenda looks interesting with the opening keynote by Alex Payne, who is Twitter’s API Lead. Other speakers include Forrester Research analyst Jeremiah Owyang, StockTwits CEO Soren Macbeth, and Hubspot’s Dan Zarrella.
While both conferences could be terrific events with fantastic content, they do remind of the saying “There’s gold in them thar hills”. While Twitter may be having a difficult making money, the Twitter ecosystem is creating a growing number of ways to cash in on the microblogging phenomenon.
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A Hot New Twitter Business Model
While Twitter may be struggling to find a viable business model, there’s a Twitter-related business that appears to be gaining tremendous traction: conferences about Twitter.
Jeff Pulver, who made his mark and a lot of money putting on VoIP conferences when VoIP was red-hot, recently announced plans for The 140 Characters Conference in New York City on June 16/17. As to why a Twitter conference, Pulver said:
As far as I can tell, the conference doesn’t have a Web site yet so it’s impossible to tell what’s on the agenda. Without knowing more, it looks like Pulver sees a fertile conference opportunity so he’s decided to draw a line in the proverbial sand before others can stake a claim.
Meanwhile, the Parnassus Group is organizing the 140: The Twitter Conference, a two-day event being held at the Computer History Museum in Mountain View, Ca. on May 26/27.
The first day of the conference is focused on business uses of the Twitter platform, while the second day deals with marketing, PR and business development opportunities.
The agenda looks interesting with the opening keynote by Alex Payne, who is Twitter’s API Lead. Other speakers include Forrester Research analyst Jeremiah Owyang, StockTwits CEO Soren Macbeth, and Hubspot’s Dan Zarrella.
While both conferences could be terrific events with fantastic content, they do remind of the saying “There’s gold in them thar hills”. While Twitter may be having a difficult making money, the Twitter ecosystem is creating a growing number of ways to cash in on the microblogging phenomenon.