Twazzup Pushes the Twitter Search Envelope

In an ideal world, Twitter should be dominating the Twitter search market.

Given search has huge potential as a way to gain insight into what people are doing on Twitter, and as a way to generate revenue, Twitter should have the best, most valuable/useful search engine.

In fairness, Twitter search (which was acquired with the acquisition of Summize) is pretty good and user-friendly. But there’s a growing number of third-party search engines that could steal Twitter’s thunder and, potentially, its revenue.

Among the most interesting is Twazzup, which offers a search engine with a variety of bells and whistles. The interface (see below) is colorful and busy but there’s some interesting elements that give Twazzup a lot of potential.

When you do a search, Twazzup displays the results as well as the ability to reply, retweet or see the actual Tweet. You can also get information about the person who made the update by hovering over their user name, which produces a small box.

In addition to your standard search results, Twazzup also offers related terms. For example, a search for “Blackberry” also features Twitter search results for “iPhone”, “Storm”, “Pearl” and “AllTel”. These results displayed via a small box that appears when you hover over the tabs.

Twazzup also a “Featured Tweets”, “Related Photos” and the “Most Popular Links” as well as “Hot Topics”. You can easily see how Twazzup could replace one of these sidebar features with relevant and related advertising.

If you’re looking for a Twitter search engine with a few more wrinkles than Twitter search, Twazzup is worth checking out. As well, Mashable has a round-up of six Twitter search engines.

Technorati Tags: search, twazzup, twitter

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