Tim O’Reilly has built a high-tech publishing and research empire by recognizing key trends (e.g. Web 2.0) and being opportunistic in serving the needs of people interested in them.
A good example is Twitter, a market where O’Reilly has been active and engaged. The latest Twitter “product” is “The Twitter Book”, which O’Reilly has written with Sarah Milstein. Here’s the bubbly blurb:
This colorful guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter’s 140-character messages as a serious–and effective–way to boost your business.
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You also get a plug at the end of chapter two of their "other" Twitter book, as a resource for good information about Twitter.
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