When it comes to Twitter and my social media “empire”, one thing I’m glad to have is “markevans” as my username as opposed to “markwevans” or “canadamark”. Given Twitter’s popularity and my interest in building a digital brand, it’s something I wouldn’t sell…unless someone offered some extremely serious dinero.
That said, it should not come as a surprise that there’s an emerging market for Twitter usernames – even if Twitter doesn’t officially sanction these kind of transactions. For some people and companies, there’s a lot of value in having the right username to establish and protect personal and corporate brands.
A company looking to leverage this activity is tweexchange, which has created a marketplace to exchange, buy or find Twitter usernames. While it’s difficult to believe Twitter usernames will have the same value as URLs, tweexchange is counting on there being enough demand to build a market.
Right now, for example, you could buy “whitehouseobama” for $500, or “money” for $1,000. That’s fairly serious coin for a username but as Twitter becomes more established, you never know how the market could evolve.
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What Would You Pay for A Twitter Username?
That said, it should not come as a surprise that there’s an emerging market for Twitter usernames – even if Twitter doesn’t officially sanction these kind of transactions. For some people and companies, there’s a lot of value in having the right username to establish and protect personal and corporate brands.
A company looking to leverage this activity is tweexchange, which has created a marketplace to exchange, buy or find Twitter usernames. While it’s difficult to believe Twitter usernames will have the same value as URLs, tweexchange is counting on there being enough demand to build a market.
Right now, for example, you could buy “whitehouseobama” for $500, or “money” for $1,000. That’s fairly serious coin for a username but as Twitter becomes more established, you never know how the market could evolve.