Twitter’s growing focus on search, which makes complete sense strategically, is taking another important step with plans to start crawling links contained within updates. This will offer even more insight into what’s happening on the Web in real-time, and, arguably, make Twitter an increasingly interesting search player.
Santhose Jayaram, who recently joined Twitter from Google, told CNet’s Rafe Needleman about Twitter plans to also crate a reputation ranking system that will take into account the “reputation” of the person who did the update. He said Twitter is still working on how it would calculate someone’s reputation.
Strategically, a more advanced search engine could give Twitter more appeal as a takeover target – Steve Ballmer, for example, is making noise about how Microsoft has to get more disruptive in search. Better search could also jump-start Twitter’s business by providing more relevance and targeting for advertisers.
It’s encouraging to see Twitter become so aggressive about search given how most of its attention has been consumed by infrastructure issues, which were obviously necessary but nowhere near as sexy.
More:ReadWriteWeb’s Marshall Kirkpatrick has an interesting post looking at how Twitter has replaced tinyurl.com with bit.ly as its default URL shortener.
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.
Twitter Getting Serious About Search
Twitter’s growing focus on search, which makes complete sense strategically, is taking another important step with plans to start crawling links contained within updates. This will offer even more insight into what’s happening on the Web in real-time, and, arguably, make Twitter an increasingly interesting search player.
Santhose Jayaram, who recently joined Twitter from Google, told CNet’s Rafe Needleman about Twitter plans to also crate a reputation ranking system that will take into account the “reputation” of the person who did the update. He said Twitter is still working on how it would calculate someone’s reputation.
Strategically, a more advanced search engine could give Twitter more appeal as a takeover target – Steve Ballmer, for example, is making noise about how Microsoft has to get more disruptive in search. Better search could also jump-start Twitter’s business by providing more relevance and targeting for advertisers.
It’s encouraging to see Twitter become so aggressive about search given how most of its attention has been consumed by infrastructure issues, which were obviously necessary but nowhere near as sexy.
More: ReadWriteWeb’s Marshall Kirkpatrick has an interesting post looking at how Twitter has replaced tinyurl.com with bit.ly as its default URL shortener.