Biz Stone has an intriguing post about how Twitter has no interest in running banner ads BUT it is not “philosophically opposed to any and all advertising”.
So how does one interpret this missive?
After being adamantly opposed to advertising, the question is whether Stone is cracking open the door as long as its innovative. There is no doubt advertising is a “low-hanging fruit” from a business model perspective because it would be so easy to launch relevant ads without getting Twitter users too disappointed or pissed off.
How I translate Stone’s blog post is while Twitter would prefer to generate revenue from services such as account authentication, management tools, and discovery mechanisms, the reality is advertising could jump-start revenue at a time when the company’s monthly burn rate is increasing.
At some point, Twitter may not have a choice but to unveil advertising if the roll out of other services takes time to gain traction.
For more, check out Boomtown, which wryly notes that Stone spent 228 words to tell the world Twitter is not opposed to advertising after Stone told a Reuters conference on Monday that Twitter is opposed to advertising.
Twitter Cracking Open the Ad Door?
Biz Stone has an intriguing post about how Twitter has no interest in running banner ads BUT it is not “philosophically opposed to any and all advertising”.
So how does one interpret this missive?
After being adamantly opposed to advertising, the question is whether Stone is cracking open the door as long as its innovative. There is no doubt advertising is a “low-hanging fruit” from a business model perspective because it would be so easy to launch relevant ads without getting Twitter users too disappointed or pissed off.
How I translate Stone’s blog post is while Twitter would prefer to generate revenue from services such as account authentication, management tools, and discovery mechanisms, the reality is advertising could jump-start revenue at a time when the company’s monthly burn rate is increasing.
At some point, Twitter may not have a choice but to unveil advertising if the roll out of other services takes time to gain traction.
For more, check out Boomtown, which wryly notes that Stone spent 228 words to tell the world Twitter is not opposed to advertising after Stone told a Reuters conference on Monday that Twitter is opposed to advertising.