Monthly Archives: May 2009

Twitter to Sell Tools, Not Advertising

In the latest episode of “As the Twitter Revenue Model Turns”, CEO Biz Stone suggests Twitter will make revenue from selling tools to business users, while continuing to reject the idea of selling advertising. In an interview with Reuters, Stone said Twitter has no ability to sell ads because: “There are no people at Twitter [...]
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Tracking Your Tweet Links

One of Twitter’s strengths as a communications tool is the ability to share URLs about interesting content, Web sites and online services. If you’re into getting more information about how many times the links you provided are clicked on, Tweetburner is worth checking out. In addition to offering a URL shortening service called Twurl, Tweetburner [...]
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Twitter’s Growing Empire…and Burn

While Twitter toils away on generating revenue, the company’s busy burning through its venture capital booty. According to Twittercism, Twitter now has 47 employees – information gleaned from Twitter’s About Us page. That roughly works out to about $5-million of operating expenses a year using the $100,000/employee formula. If you throw in $2-million to $3-million [...]
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Why CEOs Love Twitter

BusinessWeek, which seems to be all over social media recently, had an interesting story looking at CEOs who use Twitter. They found that the number of CEOs using Twitter had jumped over the past year as Twitter became more of a mainstream communications tools. While user-interface expert Jakob Nielsen doesn’t believe CEOs should Twitter because [...]
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Are You For Real?

As Twitter becomes more popular, an increasing number of celebrities are climbing on the bandwagon. Or, at least, they appear to be climbing on the bandwagon until it’s revealed that some celebs are getting some help to produce updates, which is pretty sad considering we’re talking about 140 characters or less. Perhaps the most notorious, [...]
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Twitter Fiddles, Users Burn

Update: Biz Stone posted a mea culpa after Twitter backed away from its @reply decision. Twitter has introduced what it thought was a minor tweak in the kind of @replies that you saw. Unfortunately, it has ignited a hailstorm of criticism from users who believe it’s a huge step backwards. Essentially, you can no longer [...]
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