An Ad Network for Twitter Publishers

There’s a lot of great services that make Twitter better but, like Twitter, most of them suffer from the fact they have no way of making money. This means these tools become public service projects or they disappear when the people who create them run out of resources, patience or enthusiasm.

Enter FeaturedUsers.com, which has created an ad network that Twitter services can join. It works like this:

If someone on Twitter (an individual or company) wants to attract more followers they can purchase a CPM-based ad from FeaturedUsers that will appear on the different Twitter “publishers” who are part of the network. Here’s an example of what an ad looks like:

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In terms of pricing, 1,000 impressions is $10; 3,000 impressions for $30; and $10,500 for 10,000 impressions.

It’s an interesting concept that may appeal to companies/individuals looking to “buy” more followers and, at the same, time support the Twitter ecosystem. FeaturedUsers success will hinge on how many “publishers” it can attract and, of course, whether becoming a sponsor generates an attractive ROI.

For more thoughts, check out EverythingTwitter.

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