Here’s How Twitter is Going to Make Money…Really!

Are you tired yet about how Twitter, the fast-growing microblogging service, is going to make money?

Well, the wait may soon be over. According to co-founder Biz Stone, Twitter is going to have corporate customers such as Dell, Whole Foods and Starbucks pay it to provide valued-added services such as account verification, analytics and multiple account tool so they can more effectively communicate with consumers.

“The idea is if they are getting value out of Twitter then we could add more value to what they are doing and we could get some revenue,” Stone told Bloomberg in an interview. “We think we’ll get to something this year, however simple, that shows we’re making some money.”

Honestly, I’ll believe Twitter when I see the revenue start to be generated. I recognize the company is under some pressure to evolve into a business so it can leverage its tremendous growth but all the talk about potential business models is just talk until the money flows in the door.

For Stone, co-founders Evans Williams and Jack Dorsey and the company’s venture capital investors, revenue is clearly a priority. But the reality is that Twitter’s real business is attracting a buyer willing to pay mega-dollars. In the meantime, figuring out how to generate revenue is enough to keep Twitter’s executives busy and engaged.

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