Is it a business tool? A way to communicate with friends and family? A tool to consume and distribution resources? Is it a resource tool? A way to extend your digital brand? Or do you simply use Twitter to see what the fuss is all about?
According to eMarketer, the leading reason why people in the U.S. use Twitter is to keep in touch with friends (41.6%), followed by updating your status (29.1%), Find news/stay updated (25.8%) and work-related (21.7%).
eMarketer also found that women rely more on Twitter to keep in touch with friends than men (48.4% vs. 33.6%, while men used Twitter as a way to find news and stayed updated more than women (30.7% vs. 21.9%).
Why Do You Use Twitter?
So, why do you use Twitter?
Is it a business tool? A way to communicate with friends and family? A tool to consume and distribution resources? Is it a resource tool? A way to extend your digital brand? Or do you simply use Twitter to see what the fuss is all about?
According to eMarketer, the leading reason why people in the U.S. use Twitter is to keep in touch with friends (41.6%), followed by updating your status (29.1%), Find news/stay updated (25.8%) and work-related (21.7%).
eMarketer also found that women rely more on Twitter to keep in touch with friends than men (48.4% vs. 33.6%, while men used Twitter as a way to find news and stayed updated more than women (30.7% vs. 21.9%).
For more thoughts on eMarketer’s report, check out ReadWriteWeb. For an in-depth look at Twitter activity, take a look at Sysomos’ Inside Twitter report.