For Twitter, advertising is low-hanging fruit to generate revenue. But Twitter continue to insist it’s not something being actively considered. So while Twitter makes up its mind about whether or not to place ads into Twitter streams, there’s a growing number of companies doing just that.
A new player is Toronto-based Assetize, which emerged from Extreme Venture Partners‘ Extreme University, a 12-week program done last summer to nurture and incubate start-ups. Assetize bills itself as a smarter way for advertisers to tap into Twitter because its technology does a much better job of connecting ads to relevant content than players such as Magpie.
Assetize offers a self-service platform for advertisers and Twitter users looking to have ads within their Twitter stream. Using a pay-per-click model, advertising can configure the keywords they want to target and their budgets. For Twitter users, they get paid every time a link with an ad is clicked – much like AdSense on blogs.
Although the platform looks interesting, the biggest challenge facing Assetize is attracting enough advertisers and Twitter users to make it a vibrant platform. With advertising within Twitter still in its infancy, Assetize needs to aggressively move into sales, marketing and education mode to nurture the marketplace.
More:TechCrunch reports that Glam Media is going to be launch a Twitter ad network, while Ad.ly is is launching a Twitter-based ad network to connect high-end brand advertisers with celebrity and high-profile Twitter users.
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.
Assetize Aims to Monetize Twitter
A new player is Toronto-based Assetize, which emerged from Extreme Venture Partners‘ Extreme University, a 12-week program done last summer to nurture and incubate start-ups. Assetize bills itself as a smarter way for advertisers to tap into Twitter because its technology does a much better job of connecting ads to relevant content than players such as Magpie.
Assetize offers a self-service platform for advertisers and Twitter users looking to have ads within their Twitter stream. Using a pay-per-click model, advertising can configure the keywords they want to target and their budgets. For Twitter users, they get paid every time a link with an ad is clicked – much like AdSense on blogs.
Although the platform looks interesting, the biggest challenge facing Assetize is attracting enough advertisers and Twitter users to make it a vibrant platform. With advertising within Twitter still in its infancy, Assetize needs to aggressively move into sales, marketing and education mode to nurture the marketplace.
More: TechCrunch reports that Glam Media is going to be launch a Twitter ad network, while Ad.ly is is launching a Twitter-based ad network to connect high-end brand advertisers with celebrity and high-profile Twitter users.