Within the Twitter ecosystem, the demand for analytics is growing by leaps and bounds as companies attempt to get a better handle on how to interpret and act upon what’s happening on Twitter.
An interesting service is TweetEffect, which aims to provide insight into how many people started follow you or left you after you made specific tweets. The idea is you get a better idea about what resonates with Twitter users, and what drives them away.
In theory, it sounds like a good idea but I’m not convinced TweetEffect has really nailed it. For example, TweetEffect suggests that I lost 19 followers after publishing the URL for a presentation I did on tools for Twitter. Now, you would think this kind of post would attract Twitter users, rather than cause them to leave.
TweetEffect is a free service so you giving it a whirl is easy but don’t expect to be blown away.
For more information about Twitter analytics tools, check out this post on the Social Media Monitoring and Analytics blog.
3 Comments
Very useful, i like it because it's instant, you don't have to sign up for anything!
I noticed long ago that the report of people who stop following me after a post is totally bogus. Well, so is much else about Twitter. I do appreciate some of the things Twitter does, especially Twitter Search.
I don't like it. Because i don't think the information is up to date. I have a lot of those porn video accounts following me and they usually disappear.