Earlier today, I stumbled across a really interesting Twitter service called TweetLevel, which was created by Edelman that “measures an individual’s importance on Twitter”.
TweetLevel determines your importance by using four metrics: influence, popularity, engagement and trust. Here’s how each metric is defined:
- Influence: A combination of the number of posts made, and the number of retweets. - Popularity: The number of followers – the more followers, the higher the score - Engagement: The amount of talk spent responding and talking to other Twitter users - Trust – The number of retweets, which seems to make “trust” pretty similar to “influence”.
Out of 100, my score was 56 – not bad but clearly room for improvement. According to TweetLevel, I need to have more followers, post more messages to boost the number of retweets, and respond to the messages of other people.
It all seems straightforward, although my popularity score will probably be limited because I only follow a relatively small group of people. I also think generating more retweets can be a matter of volume – the more updates, the better the chances of a retweet – so it’s unlikely my score will change because I’m pretty content with my Twitter activity.
Verdict: A really solid tool – one of the more interesting that I’ve discovered in a long time. It not only gives you a sense of where you stand but suggestions on how to improve your presence.
TweetLevel was created @jonnybentwood, @alexparish at Edelman.
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Measuring Your Importance on Twitter
Earlier today, I stumbled across a really interesting Twitter service called TweetLevel, which was created by Edelman that “measures an individual’s importance on Twitter”.
TweetLevel determines your importance by using four metrics: influence, popularity, engagement and trust. Here’s how each metric is defined:
- Influence: A combination of the number of posts made, and the number of retweets.
- Popularity: The number of followers – the more followers, the higher the score
- Engagement: The amount of talk spent responding and talking to other Twitter users
- Trust – The number of retweets, which seems to make “trust” pretty similar to “influence”.
Out of 100, my score was 56 – not bad but clearly room for improvement. According to TweetLevel, I need to have more followers, post more messages to boost the number of retweets, and respond to the messages of other people.
It all seems straightforward, although my popularity score will probably be limited because I only follow a relatively small group of people. I also think generating more retweets can be a matter of volume – the more updates, the better the chances of a retweet – so it’s unlikely my score will change because I’m pretty content with my Twitter activity.
Verdict: A really solid tool – one of the more interesting that I’ve discovered in a long time. It not only gives you a sense of where you stand but suggestions on how to improve your presence.
TweetLevel was created @jonnybentwood, @alexparish at Edelman.