According to Twitter co-founder Biz Stone, the company plans to launch premium accounts that will provide customers with enhanced features and analytics. (Source: ClickZ)
So, the question is what will enhanced features and analytics mean?
In terms of analytics, Twitter could offer data such as how many times a tweet has been retweeted, how many times a link within a tweet had been clicked on, geo-location information now that the geotagging API is officially available, as well as information about how often a corporate name and brand has been mentioned over a certain of time.
While this information may be useful to some corporate customers, it is highly unlikely it will have an impact on the premium market for social media monitoring, which offers information above and beyond simply Twitter.
My sense is that Twitter Premium will likely be embraced by a minority of Twitter users. Many users will rely on other services such as Bit.ly, TweetStats and TwitterAnalyzer to get their analytics fix.
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.
What Will Twitter Premium Offer?
According to Twitter co-founder Biz Stone, the company plans to launch premium accounts that will provide customers with enhanced features and analytics. (Source: ClickZ)
So, the question is what will enhanced features and analytics mean?
In terms of analytics, Twitter could offer data such as how many times a tweet has been retweeted, how many times a link within a tweet had been clicked on, geo-location information now that the geotagging API is officially available, as well as information about how often a corporate name and brand has been mentioned over a certain of time.
While this information may be useful to some corporate customers, it is highly unlikely it will have an impact on the premium market for social media monitoring, which offers information above and beyond simply Twitter.
My sense is that Twitter Premium will likely be embraced by a minority of Twitter users. Many users will rely on other services such as Bit.ly, TweetStats and TwitterAnalyzer to get their analytics fix.