Earlier this week, there was a lot of excitement when Dell provided an update about its sales through Twitter. Over the past two years or so, Dell has now sold $6.5-million by providing links to purchase computers and other products.
While $6.5-million is a big number, it’s a tiny number in the schemes of things when you consider Dell has annual sales of $61-billion in its last fiscal year. We’re talking about a very, very small number overall. Nevertheless, many people within the blogosphere reacted as if Dell had discovered a lucrative new sales channel. Truth be told, Dell should probably be doing even more business through Twitter given how many accounts it operates, and how it’s been active in social media since 2006.
My take is many people desperately want Twitter to become more than just a place to post and read tweets. Given there are more 50 million users around the world, including thousands of businesses, people want Twitter to become a communications, marketing AND sales channel. This explains why Dell’s “success” has captured so much attention.
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Do Dell’s Twitter Sales Really Matter?
Earlier this week, there was a lot of excitement when Dell provided an update about its sales through Twitter. Over the past two years or so, Dell has now sold $6.5-million by providing links to purchase computers and other products.
While $6.5-million is a big number, it’s a tiny number in the schemes of things when you consider Dell has annual sales of $61-billion in its last fiscal year. We’re talking about a very, very small number overall. Nevertheless, many people within the blogosphere reacted as if Dell had discovered a lucrative new sales channel. Truth be told, Dell should probably be doing even more business through Twitter given how many accounts it operates, and how it’s been active in social media since 2006.
My take is many people desperately want Twitter to become more than just a place to post and read tweets. Given there are more 50 million users around the world, including thousands of businesses, people want Twitter to become a communications, marketing AND sales channel. This explains why Dell’s “success” has captured so much attention.