According to MediaMemo, Twitter is going to be unveiling a program that will deliver advertising based on search results. The most obvious question is: why did it take so long to something that was such a no-brainer?
For all the talk about Twitter users balking at ads appearing within their streams and their dislike a sponsored tweets, there has never been much opposition to the idea that Twitter would display relevant advertising. I think most Twitter users, who value the service, recognize that at some point Twitter needs to make money, so advertising being introduced into the mix is not something that will generate much protest.
In many respects, Twitter remains a mystery behind the scenes. It’s a project that exploded into something the founder – Biz Stone, Jack Dorsey and Evan Williams – likely never imagined in their wildest dreams. And it seems that Twitter has agonized over which direction it needs to embrace to turn itself into a viable business.
The plan to introduce advertising makes complete sense and it’s something that should happened a long time ago.