Twitter’s Drive for Revenue Ramps Up

Big news from Twitter: it has officially launched its “Firehose” API in which third-parties can have 100% access to Twitter’s data. Twitter proclaims the announcement as something “Enabling a Rush of Innovation” but you could easily argue it is “Enabling a Rush of Revenue” as Twitter will start to charge for different API packages.

Much like the recent announcement that Twitter will start placing advertising within search results, the concept of charging for access to its API is a no-brainer from a business perspective. It’s something that I have argued in the past that Twitter should have been actively considering given the value that the API provides to third-party services looking to use the API to build businesses.

As GigaOm’s Liz Gannes points out, the big question now is now much Twitter will charge for its API. It makes sense that smaller users will likely pay nothing or a modest amount, while high-volume API users (Tweetdeck, Seesmic?) will pay significant amounts.

Twitter said there are seven companies now using Firehose – Ellerdale, Collecta, Kosmix, Scoopler, twazzup, CrowdEye, and Chainn Search. Twitter did not talk about pricing structures said “these companies range from funded startups to part-time, one-person operations so we came up with a fair way to license access that scales with their business”.

What we’re finally seeing from Twitter is the foundations for a business plan that will generate enough revenue to justify the venture capital that it has attracted. Generating revenue from advertising and its API is something that Twitter could have introduced months ago but, for whatever reason, it decided to wait until early-2010 to do it.

Maybe the time is finally right, or maybe Twitter’s investors have put the hammer down, and make it clear that it was time for Twitter to quickly evolve from a popular project into a viable business.

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  • By The Five “A’s” of Twitter | Twitterrati on March 16, 2010 at 6:31 am

    [...] API: Twitter recently disclosed it will charge for “Firehose” access to its API. While the company had already been quietly charging for the API, Twitter finally came [...]

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