Tweetdeck, Seesmic: Where the Meat?

seesmic tweetdeck

Tweetdeck and Seesmic are two of the most popular ways to use Twitter because they provide a lot more features than the no-frills Twitter.com.

Tweetdeck and Seesmic continue to aggressively push forward with upgrades that make their services even more useful and valuable, particularly for power users who want the benefits of multiple columns.

The big question is – like Twitter itself – where’s the money? How are these terrific free services going to take the leap from project to business?

Tweetdeck has talked about charging third-party developers to be integrated into its service, and there was some buzz about Tweetdeck creating custom versions for rock bands, movie studios and online marketers after it put together a special skin for the band Blink 182.

Seesmic’s path to revenue is unclear, although there is speculation that it could be exploring versions that include ads, mobile services with a freemium model, and channel deals with companies looking for exposure within the Seesmic experience.

What both companies have going for them is venture capital and growing number of  users – some of whom would might be willing to pay for premium versions.

Another interesting revenue possibility is Twitter’s expected introduction of relevant and contextual advertising into its search service. If business takes off, Tweetdeck and Seesmic may be able to strike a partnership similar to what Firefox has with Google.

At some point, Tweetdeck and Seesmic are going to have to start making money – unless their financial objective is simply getting acquired, which seems like the most plausible scenario right now.

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2 Comments

  1. Posted March 27, 2010 at 11:43 am | Permalink

    Mark, have you looked at Tweetie's revenue model? While I have no idea how much revenue they generate it seems that they're right on the mark. Either you buy their app ad free or you use the free version with advertising inserted in the tweet stream. The thing is the ads are nice, unobtrusive, very targeted and useful – I find myself clicking through quite often. Besides that, in my view Tweetie is one of the best Twitter clients there are.

    PS – I gave up on Tweetdeck because it slows down my MacBook too much. My second choice is Twirl which I use on my Windows machine; but I still prefer Tweetie because it has a great UI for monitoring multiple Twitter streams.

    • Posted March 27, 2010 at 11:46 am | Permalink

      Chris,

      That strikes me as a good revenue model. I'll definitely check out Tweetie.

      cheers, Mark

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