Twitter’s Awareness Growing but Usage Lags

It wasn’t that long ago that if you mentioned Twitter to someone, there was a pretty good chance their reaction would be a blank stare or perhaps “What’s a Twitter?”.

But according to a new study, 87% of people in the U.S. are now aware of Twitter, compared with 26% in 2009 and 5% in 2009. Still, only 7%, or 17 million, people in the U.S. use Twitter, compared with 41% have a profile page on Facebook.

The study also discovered that about two-thirds of active Twitter users access social networking sites using a mobile phone, and that 51% of active Twitter users follow companies, brands or products on social networks.

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