There’s been some healthy buzz this week about Twifficiency with many Twitter users checking to measure their presence and activity – something that goes hand in hand with their obsession with the number of followers.
According to Twifficiency “calculates your twitter efficiency based upon your twitter activity. This includes how many people you follow, how many people follow you, how often you tweet and how many tweets you read.”
It’s interesting as a way to apply a measurement to what you do on Twitter but the methodology is badly flaw because it penalizes Twitter users who might not be active in one of the key metrics being assessed.
If, for example, you don’t follow a lot of people, that impacts your Twifficiency even if you have a lot of followers. As well, it is difficult to tell how Twifficiency can ascertain how many tweets you read.
Perhaps my criticism has something to do with the fact I scored a meagre 7% but the buzz about Twifficiency seems misguided.
Bottom Line: The buzz does not appear to be warranted.
Rating: 3/10
One Comment
I concur with your assessment Mark – think you are spot on. I decided to calculate the "Twifficiency" (whatever the operational definition of that is) across several accounts and made a couple of interesting observations:
1. The calculation time does not seem to vary significantly based on the size of one's social graph. Clearly there are no deep heuristics or iterative analysis going on…
2. The final result appears to be HEAVILY biased by the ratio of followers to following.
Bottom line, the number is fud IMHO.