There seems to be a debate raging about whether scheduling tweets is a bad thing. After all, Twitter is a real-time service so the idea of scheduling tweets may strike some people as going against the grain.
My take is scheduling tweets is perfectly fine as long as the tweets provide some kind of value, which can be defined as things that engage, entertain or educate. In a perfect world, tweets should happen in real-time but who has the time to be on Twitter all day so you can participate in real-time conversations.
The reality is Twitter is a parade that never stops. If you want to stay productive, Twitter should be a tool that is used from time to time as opposed to all the time.
This means checking for interesting tweets when it’s convenient. It also means posting tweets when it’s convenient, which includes scheduling tweets to appear when it works for you and your followers.
What’s your take? Is scheduling tweets good or bad, or is this much ado about nothing?
One Comment
I absolutely agree. If you are scheduling tweets that are still relevant to your followers and you are still 'present' on the platform, then I don't see the problem. If however you are setting up multiple accounts and scheduling 1000s of junk tweets, then that is a problem.
The issue here isn't scheduling, it's the users intention. If your use of scheduling is to bombard people with spam and not actually converse with anyone, then this is way out of line. If you are scheduling messages and still conversing with people on Twitter in a meaningful way then more power to you.
I think scheduling also helps keep timelines readable as people are spacing out their tweets instead of sending them all out in a short space of time (which some websites do via automated software).