Paper.li Catches the Twitter Wave

In April, I did a post on Paper.li, a free online service that presents your live stream as an online newspaper based on what your friends are tweeting about. It’s a simple, interesting and different way for people who want another way to present and consume Twitter.

Over the past six months, Paper.li has seen some tremendous growth (see the Compete.com) chart below, and it appears that it may have jumped to the next level based on the number of people who are happily tweeting about their own Paper.li “newspapers”. A number of Paper.li are being created around specific markets such as this on the Text Analytics business.

Creating your own Paper.li’s newspaper is easy. You register using Twitter or Facebook, and Paper.li quickly creates your newspaper. (Note: the newspaper creation service is currently down, probably due to high demand)

Paper.li’s growing appeal probably reflects a few things. One, it is pretty cool to see your live stream presented in a different way other than a never-ending parade of tweets that keep going and going and going. For example, here’s my Paper.li.

The emergence of Paper.li also suggests that many people continue to be curious about different way to consume Twitter. A popular approach has been services such as TweetDeck and HootSuite, which provide the ability to create multiple columns. Twitter is attempting to meet the demand for new approach with the New Twitter that includes a second pane to look at videos and photos (as well a deliver contextual advertising).

Another obvious angle to Paper.li’s popularity is it offers social media users another way to present and market themselves and their brands. Rather than the same sold, same old, here’s my Twitter feed; they can show their Twitter presence in a new and more user-friendly way. In that sense, Twitter is not unlike services such as Tumblr, which is also gaining a lot more traction.

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