Twitterrati is written by Mark Evans. I started Twitterrati after climbing aboard the Twitter bandwagon, and discovering it’s a great way to consume and distribute information, ideas and content.
By day, I’m a digital marketing and social media strategist who works with startups and fast-growing companies looking to improve how they’re using the Web to achieve their business goals. My fundamental focus is helping companies align what they want to do digitally with their strategic and tactical objectives and target audiences.
At the core of what I do is create and deliver stories that tell the world what you do and why they should care. Then, I tell these stories in the places that will resonate and engage – be it Web sites, social media services, corporate videos, marketing collateral, or pitches to media/bloggers.
As one of Canada’s leading social media experts, 10 years as a technology reporter with the Globe & Mail and National Post, and experience with four Internet start-ups, I deliver valuable and cost-effective insight and advice, and a hands-on tactical approach that makes a difference.