Author Archives: Mark Evans

Twitter Ad Revenue to Triple by 2013

Is advertising going to help Twitter create a business? Well, it will help, although you do have to wonder whether Twitter can generate enough revenue to justify its sky-high valuation. eMarketer suggests Twitter’s ad revenue to hit $339.5 million by 2013 from $139.5 million this year. Tweet

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What Does 100M Active Users Mean for Twitter?

So Twitter has 100 million active users. Big number but what does it mean? It means there is a huge community of people who use Twitter because it has some kind of value. It means while Twitter still hasn’t gone mainstream, it’s pretty darn popular, and not just in North America. It means another micro-blogging […]

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Cool Info-graphic of Twitter’s Growth

Here’s a cool info-graph of Twitter’s growth over the past five years via Visually. Embed the above image on your site Direct Link by visually via Tweet

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App of the Day: tweetLevel

Links: Description: A new measurement service from Edelman that calculates someone’s influence by be slicing, dicing and crunching their Twitter data. It lets people discover their TweetLevel “score”, and displays the number of followers, tag cloud, who influences them, who they influence, and who retweets them. TweetLevel also lets people search by topic based […]

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App of the Day:

Link: Description: A web-based Twitter reader that displays the updates of the people you follow in relation to the frequency of their tweets. It aims to amplify the people that don’t usually get heard, and scale back those with frequent updates. Our take: Interesting way to put the spotlight on your “quiet” followers who […]

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Twitter’s Buy vs. Build Approach

Twitter is a strange bird these days. It not only has decided to wage a puzzling war against its developer ecosystem, which has helped the Twitter platform flourish, but Twitter also appears intent on making few of them rich unless they really have to. Case in photo is the growing speculation Twitter will launch its […]

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