Author Archives: Mark Evans

Career Suicide via Twitter

The wonderful thing about Twitter is it’s fast and easy to post a tweet. You think of something, fire off 140 characters (or less) and a tweet is published to the world. The downside is tweets are easy and fast to do, which also means that firing off a tweet that may not, in hindsight, [...]
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A No-Brainer Move for Twitter: Buying TweetDeck

It was probably the worst-kept secret within the technology and social media worlds but Twitter has acquired Tweetdeck for $40-million to $50-million, according to Techcrunch. The deal makes complete sense because Twitter.com as a way to read and write tweets is a no-frills platform that loses many people once they get some experience and start [...]
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OAuth: Refreshed and More User-Friendly

There are many things that puzzle me about Twitter but once in awhile it rolls out something that delights. A case in point is the upgraded OAuth process, which has a a new look and feel. What I particularly like is how it now displays the things a Twitter-related application can and can’t do. It [...]
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Is Twitter’s Business Model the “Firehose”?

Here’s the thing about Twitter that continues to puzzle me: its insistence on resisting low-hanging fruit when it comes to developing a business model. For a few years, Twitter refused – perhaps that’s a strong word – to consider advertising, even though presenting its users with relevant and contextual advertising was a no-brainer, and something [...]
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ManageFlitter: Manage Your Twitter Followers

As you follow more people, it gets increasingly difficult to know who you’re following and their habits. One of the reasons we don’t unfollow more people is a lack of insight and information about our followers. Given Twitter doesn’t provide much in the way of management tool, there are many third-parties that have stepped into [...]
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