Category Archives: Twitter
Career Suicide via Twitter
The wonderful thing about Twitter is it’s fast and easy to post a tweet. You think of something, fire off 140 characters (or less) and a tweet is published to the world. The downside is tweets are easy and fast to do, which also means that firing off a tweet that may not, in hindsight, [...]
What Will Twitter do With TweetDeck?
Companies that acquire startups have a funny way of treating them once they’re in the fold. Sometimes, it’s a perfect strategic fit that creates a win-win scenario: the startup thrives within the corporate “mothership” with plenty of financing and stability, while the acquirer expands the capabilities of its business to meet the needs of existing [...]
Is Twitter’s Business Model the “Firehose”?
Here’s the thing about Twitter that continues to puzzle me: its insistence on resisting low-hanging fruit when it comes to developing a business model. For a few years, Twitter refused – perhaps that’s a strong word – to consider advertising, even though presenting its users with relevant and contextual advertising was a no-brainer, and something [...]
Timely.is: Tweeting for Maximum Exposure
For people who are enthusiastic Twitter users, our tweets happen when they happen with no rhyme or reason. Some people may schedule a tweet using a tool within TweetDeck or HootSuite but I suspect this isn’t a large group. If you are into scheduling tweets, an important consideration is doing it at times when your [...]
Twitter’s Buy vs. Build Approach