Tag Archives: advertising

Twitter: No Ads for You

By Mark Evans | Published: May 24, 2010
For far too long, Twitter ignored the financial benefits of advertising. Instead, it burned through a lot of management cycles and venture capital exploring a variety of business models such as premium services for businesses, and analytics. Finally, Twitter relented on advertising with the introduction of Promoted Tweets, which are relevant and contextual ads inserted into [...]
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Let the Good Times – and Money – Flow for Twitter

By Mark Evans | Published: April 13, 2010
Four years and about 60 million users later, Twitter is finally ready to unveil its business model – something that will take a project gone wild and transform it into a business. According to the New York Times, Twitter will unveil an advertising platform today, Promoted Tweets, that will see ads appear when a search in [...]
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Twitter to Finally Embrace Advertising

By Mark Evans | Published: February 26, 2010
According to MediaMemo, Twitter is going to be unveiling a program that will deliver advertising based on search results. The most obvious question is: why did it take so long to something that was such a no-brainer? For all the talk about Twitter users balking at ads appearing within their streams and their dislike a [...]
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Poll: Ads in Your Twitter Stream?

By Mark Evans | Published: November 23, 2009
So with all the talk about how many people are making some serious cash from putting ads in their Twitter streams, the question is whether you would do it? Would You Put Ads in Your Twitter Stream(polls)
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The Emergence of Twitvertising

By Mark Evans | Published: November 22, 2009
Note: This post originally appeared on Mark Evans Tech. Here’s the thing about Twitter: it has huge potential to become a lucrative advertising platform – something that Twitter has continually resisted, although its resolve may be weakening (or disappearing) based on recent comments by COO Dick Costelo. There’s a great story in today’s New York Times about [...]
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