Mark’s Blogs
Find ME Online
-
-
Tag Archives: advertising
Twitter’s Ecosystem Revenue Conundrum
Here’s the funny thing about Twitter’s spectacular growth over the past four years: As much as the service has attracted millions of people around the world, Twitter’s popularity has been fuelled by the thousands of third-party applications that have made it more useful, user-friendly, valuable and entertaining. The upside is Twitter has a huge ecosystem [...]
Twitter Pushes Geo-Location Feature
One of the things that doesn’t get talked about much is how few people take advantage of Twitter’s geo-location feature. It may be that most users don’t see Twitter as a location-based service, or that they are already disclosing a lot of information in their tweets so they don’t feel the need to broadcast their [...]
Twitter: No Ads for You
For far too long, Twitter ignored the financial benefits of advertising. Instead, it burned through a lot of management cycles and venture capital exploring a variety of business models such as premium services for businesses, and analytics. Finally, Twitter relented on advertising with the introduction of Promoted Tweets, which are relevant and contextual ads inserted [...]
Let the Good Times – and Money – Flow for Twitter
Four years and about 60 million users later, Twitter is finally ready to unveil its business model – something that will take a project gone wild and transform it into a business. According to the New York Times, Twitter will unveil an advertising platform today, Promoted Tweets, that will see ads appear when a search [...]
Will Twitter Steal the Show @ SXSW?
Is today the day that Twitter finally unveils its advertising platform? TechCrunch reports that Twitter CEO Evan Williams will be interviewed at SXSW, providing the perfect platform to announce that Twitter will be rolling out advertising on its search engine (search.twitter.com) based on relevancy. If Twitter does go public with its much-anticipated advertising strategy, it [...]
Twitter Ad Revenue to Triple by 2013