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Tag Archives: business model
Twitter: The Emperor With No Clothes?
A blog post by Om Malik about Twitter caught my attention because it talked about Twitter’s business model, or lack thereof. The article was a surprise because the focus was on how Twitter’s problem is its product-centric rathe rather than business model-centric approach. In other words, Twitter was too focused on features than having a [...]
Another VC Round for Twitter?
According to Kara Swisher, Twitter is close to raising another $150-million in venture capital. It raises a few questions: 1. What happened to the last large venture capital round that Twitter raised? Was it all spent on a new, spiffy office and a hiring binge? 2. What’s Twitter going to do with $150-million? Buy a [...]
Let the Good Times – and Money – Flow for Twitter
Four years and about 60 million users later, Twitter is finally ready to unveil its business model – something that will take a project gone wild and transform it into a business. According to the New York Times, Twitter will unveil an advertising platform today, Promoted Tweets, that will see ads appear when a search [...]
The Five “A’s” of Twitter
Much to the disappointment of many people yesterday, Twitter co-founder Evan Williams did not unveil a new and much-anticipated advertising platform during a SXSW presentation. Instead, he introduced a new service called @anywhere, which while interesting wasn’t what the audience expected or wanted. So while Twitter continues to work away to create a viable revenue [...]
Twitter Moves Closer to Advertising
For Twitter, advertising is the proverbial bull in the china shop. For a company desperately seeking a business model, advertising is a no-brainer but, to date, Twitter has refrained from going for it. Now, it appears Twitter is moving closer to embracing advertising with the launch of a new terms of service that specifically mentions [...]
Is Twitter’s Business Model the “Firehose”?