Tag Archives: businessweek

Why CEOs Love Twitter

BusinessWeek, which seems to be all over social media recently, had an interesting story looking at CEOs who use Twitter. They found that the number of CEOs using Twitter had jumped over the past year as Twitter became more of a mainstream communications tools. While user-interface expert Jakob Nielsen doesn’t believe CEOs should Twitter because [...]
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Jakob Nielsen on Twitter

Jakob Nielsen, one of the world’s leading user-interface experts, talked to BusinessWeek about Twitter. Among his thoughts are that: - CEOs shouldn’t use Twitter because everything they say and write is closely scrutinized, and that 140 characters is hardly enough room to article their thoughts and strategic vision. - While there’s no guarantee that Twitter [...]
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