Tag Archives: demographics

Hey, Teens Do Use Twitter!

By Mark Evans | Published: August 31, 2009
Just when you thought teenagers weren’t using Twitter, there’s a new survey that actually suggests they use Twitter. In fact, as a percentage, more teens use Twitter than Facebook. So now all those mainstream publications – New York Times, BusinessWeek, Wall St. Journal, et al – can now jump off the “Teens Don’t Tweet” bandwagon, which [...]
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The Fascination With Teens Not Using Twitter

By Mark Evans | Published: August 28, 2009
In the past couple of months, it has been difficult not to stumble across a new report or a news article suggesting or exploring why teenagers aren’t using Twitter. A good example is a long story in the New York Times that opines that teenagers don’t have a need for Twitter. So, here are some theories [...]
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Why Do You Use Twitter?

By Mark Evans | Published: July 30, 2009
So, why do you use Twitter? Is it a business tool? A way to communicate with friends and family? A tool to consume and distribution resources? Is it a resource tool? A way to extend your digital brand? Or do you simply use Twitter to see what the fuss is all about? According to eMarketer, the [...]
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Guess What? Twitter’s Popular

By Mark Evans | Published: April 8, 2009
Compete.com has a gushy blog post about Twitter’s traffic is exploding, hitting 10 million unique visitors worldwide in February (700% year-over-year growth). Well, Twitter’s growth comes as no surprise, what’s interesting is who’s using Twitter. The most enthusiastic users are 45-to-54-year-olds, followed closely by the 25 to 34-year-old demographic. So how do you explain why an older [...]
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Twitter Ain’t Mainstream Yet But…

By Mark Evans | Published: February 13, 2009
Despite the excitement about Twitter, the reality is Twitter and microblogging are far from being mainstream services. But according to the Pew Internet and American Life Project, 11% of online U.S. adults said they “used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of [...]
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