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Tag Archives: marketing
The Emergence of Twitvertising
Note: This post originally appeared on Mark Evans Tech.
Here’s the thing about Twitter: it has huge potential to become a lucrative advertising platform – something that Twitter has continually resisted, although its resolve may be weakening (or disappearing) based on recent comments by COO Dick Costelo.
There’s a great story in today’s New York Times about [...]
Assetize Aims to Monetize Twitter
For Twitter, advertising is low-hanging fruit to generate revenue. But Twitter continue to insist it’s not something being actively considered. So while Twitter makes up its mind about whether or not to place ads into Twitter streams, there’s a growing number of companies doing just that.
A new player is Toronto-based Assetize, which emerged from Extreme [...]
Twitter as a Branding Tool
I’ve had some interesting conversations recently with companies wondering if they should be using Twitter. After explaining how Twitter works and why it has grown so much over the past year, I quickly recommend that companies, especially consumer-facing entities, should absolutely use Twitter.
To me, the question of whether or not to adopt Twitter is not [...]



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