Tag Archives: Microblogging

Where’s the Competition for Twitter?

By Mark Evans | Published: August 14, 2009
There’s an interesting article on Slate.com about the dangers of having one company – Twitter – dominate the microblogging world. Citing last week’s hacker attack that crippled Twitter, Farhad Manjoo argues that Twitter is far too centralized. This not only makes it vulnerable to attacks and outages but puts an increasingly critical communications medium at risk [...]
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Twitter’s Growing Empire…and Burn

By Mark Evans | Published: May 15, 2009
While Twitter toils away on generating revenue, the company’s busy burning through its venture capital booty. According to Twittercism, Twitter now has 47 employees – information gleaned from Twitter’s About Us page. That roughly works out to about $5-million of operating expenses a year using the $100,000/employee formula. If you throw in $2-million to $3-million of [...]
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Jakob Nielsen on Twitter

By Mark Evans | Published: May 12, 2009
Jakob Nielsen, one of the world’s leading user-interface experts, talked to BusinessWeek about Twitter. Among his thoughts are that: - CEOs shouldn’t use Twitter because everything they say and write is closely scrutinized, and that 140 characters is hardly enough room to article their thoughts and strategic vision. - While there’s no guarantee that Twitter will stick [...]
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Yikes: Twitter’s Here, There and Everywhere

By Mark Evans | Published: April 5, 2009
I’m a big fan of Twitter. Heck, I even write a blog about Twitter. But I have to concede the hype about Twitter seems to be getting out of control. Everywhere you turn, there’s a story about Twitter. Earlier this week, the Toronto Star unveiled a contest about the meaning of life based on 140-characters or less. [...]
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Why the Buzz About Sideline?

By Mark Evans | Published: April 1, 2009
Yahoo has unveiled a new AIR-powered application called Sideline that lets people track what’s happening on Twitter. There are a few interesting wrinkles, particularly the ability to track multiple keywords and the auto-refresh feature, but I don’t see why Sideline would attract a lot of users. After playing with Sideline for awhile, the first thing that came [...]
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The Guide to Following Fewer People

By Mark Evans | Published: March 16, 2009
For many people, following a lot of people on Twitter is akin to collecting baseball cards – the more you have, the better you’re doing. This explains why many people are following thousands of people even though the value of following so many people is, at best, dubious. I fall into the camp of following a [...]
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