Tag Archives: nielsen

Five Reasons Why Quitting Twitter is Wrong

By Mark Evans | Published: May 1, 2009
According to a Nielsen report earlier this week, 60% of people who sign up for Twitter leave after the first month. Frankly, they’re making a big mistake by bailing out before getting a good handle on why Twitter is becoming a valuable tool that should between Google and email within your daily online arsenal. One [...]
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Is Twitter’s Growth Stalling?

By Mark Evans | Published: April 29, 2009
In the wake of eMarketer’s suggestion that Twitter’s growth (U.S. adults) could nearly double to 20 million users in 2010, Nielsen has an interesting post suggesting Twitter’s growth could be stalling. Nielsen based its thesis by looking at Twitter’s retention rates – the number of people who continued to use Twitter the month after they signed [...]
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